Living It Up Outdoors
Summer is here and even though outdoor entertaining hit new heights during the pandemic, many consumers are looking for new ideas or ways to expand on what they’ve got.
Growing Importance of Social Responsibility
Consumers increasingly are looking for companies to help make their communities and the world a better place through social responsibility, which can include philanthropy, ethical business practices and economic development.
Environmental Responsibility at Home
Consumers are increasingly looking for sustainable solutions for their homes, and they’re turning to retailers and brand companies to take the lead on environmental responsibility.
Bold Foods and Flavors Feed a Need for Newness and Adventure
For so many consumers faced with leaner budgets and financial concerns, cooking with bold foods and flavors is helping them feed a need for newness and adventure.
Consumers Return to In-Person Shopping
As consumers adjust to a post-pandemic world, many are returning to in-person shopping. But it’s important to remember these shoppers are dramatically different from just a few years ago.
A Clean Home Feels Good
When it comes to connecting with consumers on cleaning, in spring or any season, that end result is key. How does it look? And most important, how does a clean home feel? Given how critical wellness—especially mental and emotional wellness—is to consumers today, it’s an important connection to make.
